All Competitors’ Buyers
Demographics
Average (Linguistic) Age: 25
Average (Linguistic) Gender: 43.3% Female / 56.7% Male
Top Attribute Strengths and Weaknesses
SEGMENT STRENGTHS
We, their (teen) (rubbing alcohol) (doesn't run) .128
Water (safe, normal) (price) .083
Pen (fine line, smell, dries) .080
Bright (activity during covid) .051
Shower (lasted, on arm, on ankle) .051
SEGMENT WEAKNESSES
Gone next morning (faded) .122
Pretty decent overall .053
