Sharpie Buyers

Demographics

Average (Linguistic) Age: 31

Average (Linguistic) Gender: 42.6% Female / 57.4% Male

BRAND THREATS

1. Size (king sized, chisel) .103

2. Dried (worked) .094

3. Badge (nurse, handy, convenient) .083

4. Arrived (quickly, exactly as described) .070

5. Long lasting (vibrant, reliable, durable) .066

6. Hard to find (stores) .062

7. Cards (christmas, gift card, greeting) .062

8. Again (definitely buying again) .062

9. Highlighters (yellow, dark text, orange) .060

10. Dark surfaces (metallic, marking darker items, glass, plastic) .035

11. Happy (overall pleased, quite satisfied, again) .027

12. Wedding (guests signed book, worked perfectly) .022

13. Quality (brand, expect high always) .017

14. Paint (get flow, shake, white, press down) .009

BRAND OPPORTUNITIES

1. Works perfect (expected, golf balls) .424

2. Black paper (dark surface).420

3. Paint (painting, rocks, wood) .160

4. Return (refund, replacement, amazon) .120

5. Boxes (moving, making signs big, bold, large, thick) .114

6. Money waste (dried) .100

7. Metal (marking, wood, glass, plastic, for cutting) .047

8. Works as expected (as advertised) .045

9. Wet surfaces (water, dirty, oily conditions) .041

10. Exactly (expected, needed, wanted, looking) .038

11. Labels (tags, plant label faded outside) .019

12. Dried (upon arrival, silver, gold, bronze) .009