LOVE + SCIENCE
As online consumer interactions and research skyrocket in 2020, brands are bracing for emotions to drive more and more purchase behavior in 2021
It’s Not Luck That We’re Prepared
Stitched Insights provides live insights into customer emotion and behavior without teams having to spend any time on analysis. These new deep-learning language analysis techniques were pioneered by our very own team. Today we’re highlighting and celebrating our scientists behind the curtain.
Breakthrough Academic Research
The Stitched Insights engine has been busy connecting millions of organic customer interactions across the globe - enabling the world’s largest brands to predict the impact of campaign and market changes to customers in real-time. None of this would have been possible without the innovative blending of psychology and artificial intelligence by our very own Dr. Johannes Eichstaedt.
Dr. Johannes C. Eichstaedt is a Professor of Psychology and Human-Centered Artificial Intelligence at Stanford University. In 2011 he co-founded and led the World Well-Being Project at the University of Pennsylvania, a large research lab devoted to psychological language analyses. His work spanning 40 publications has received media attention around the world, including in the New York Times, the Washington Post, the New Yorker and The Onion.
Dr. Eichstaedt’s unique research has led to countless breakthroughs in the budding field of computational psychology.
“We stand in between the poles of summarization and knowledge extraction, in that way we summarize (e.g., through touchpoint extraction) but also provide meaningful social science insights about the people behind the summaries” Dr. Eichstaedt shared in a recent interview.
Dr. Eichstaedt is currently pushing the limits of psychographic research at Stanford and making sure that Stitched Insights is making a positive impact on humanity.
Core Technology
Since conceiving these new measurement techniques over the past couple of years, we’ve been able to predict the effectiveness of new campaigns in real-time and have helped the world’s largest teams prioritize features across their entire brands that drive more customer love. Dr. Andrew Schwartz has been the e-wind behind our digital sails.
Dr. Andrew Schwartz is an active researcher, speaker, teacher, and machine learning developer. He is director of the Human Language Analysis Beings (HLAB) housed in the Computer Science Department at Stony Brook University. He is also a CO-PI and previous Lead Research Scientist for the World Well-Being Project (WWBP) at the University of Pennsylvania.
“We’ve created a process that quickly updates existing marketing stacks to expand insight coverage for every important competitor and adds state-of-the-art psychological modeling” says Dr. Schwartz.
“We’ve now used a wide variety of structured and unstructured text sources such as support requests, open-ended survey answers and public reviews to identify new psychographic insights that drive important behavior” continues Dr. Schwartz, “and we’re only getting started!”