2025 Advances in Linguistic Analytics AI Make Waves
As we’ve experienced significant growth in the AI space for a variety of large language models in 2024 - AI analytics have now become a top priority in 2025 for the world’s leading CEOs, CTOs and CMOs
Segmentation: Elusive and Essential
Customer segmentation has traditionally only been possible through direct surveys and panels. New breakthroughs in linguistic analytics AI are enabling retailers and consumer companies to segment and understand audiences at scale on an extraordinarily more granular level - without invoking a survey or focus group.
Compared to traditional techniques such as surveys, panels and social listening, new AI linguistic analytics techniques leverage billions of data points from real-time, first and third party organic data to determine demographics of competitors’ shoppers across entire categories and connect product performance trends to the target customer segments.
In-fact, Linguistic Demographics is a far better predictor of behavior than biological measures. For example, these new techniques show that a biological 55-year-old that communicates linguistically like a 35-year-old will be far more likely to behave like a 35-year-old; enabling truly predictive behavioral cohorts to be leveraged across a wide variety of categories and verticals.
This paradigm shift creates new challenges for the world’s best insights, content, innovation and analytics teams. It’s a trillion dollar opportunity and the race is on to integrate and deploy these new Linguistic Analytics capabilities in 2025.
The World’s Most Advanced Linguistic Analytics AI
Stitched Insights has created the world’s most powerful competitive insights platform using state-of-the-art linguistic analytics. The Stitched Insights’ team at Stanford’s Institute for Human Centered Artificial Intelligence and University of Pennsylvania’s World Well Being Project pioneered a proprietary technology called Linguistic Demographics to determine demographics and intensity of emotion from any shopper text. This breakthrough in AI analytics unlocks a powerful new source of organic consumer knowledge - enabling organizations to understand how people really feel and helping to improve all of our experiences with their brands.
Stitched Insights is about to announce a new large-scale partnership with one of the world’s leading retailers as well as a new strategic investment and partnership with a global leader in retail analytics to drive new product innovation based on gaps in the market, demographic merchandise assortment and personalized content marketing strategies.
The core technology enables shopper demographics and corresponding degree of preferences across competitors to be determined from a combination of transactional data, product reviews, social forums, support requests, and other sources of consumer data.
Founding Head of Technology at Stitched Insights, Dr. Andrew Schwartz (Co-Founder of The University of Pennsylvania’s World Well-Being Project Lab and the Computational Psychology Consortium, 2020 Recipient of the DARPA Young Faculty Award), outlined his enthusiasm for the new developments coming in 2025,
“Our team is excited to continue to partner with innovative industry leaders to do ambitious things like produce content leveraging audience-specific language that’s authentic and reliably resonates, introduce lacking and predictably favored product combinations while expanding into vital emerging markets”.
About the Company
Stitched Insights is the world’s most powerful competitive insights platform using advanced Linguistic Analytics - now being leveraged by F500s, top universities and world-health organizations.
Core technology initially pioneered at Stanford and the University of Pennsylvania by Stitched Insights’ Founding Head of Science and R&D, Dr. Johannes Eichstaedt (Co-founder of the University of Pennsylvania’s World Well-Being Project and now at Stanford’s Institute for Human-Centered Artificial Intelligence) and Founding Head of Technology, Dr. Andrew Schwartz (Co-Founder of the World Well-Being Project and Computational Psychology Consortium).
Backed by a powerful team of world-famous investors and advisors including domain innovators, researchers and scholars like: Dave Edelman (former CMO of CVS/Aetna, former leader of McKinsey Digital Marketing Practice and EVP of Strategy and Analytics at Digitas ), Eric Bradlow (Head of Wharton Marketing Department/Vice Dean of AI and Analytics; also Editor-in-Chief of Marketing Science from 2008 to 2011 and past chair of the American Statistical Association Section on Statistics in Marketing, and a past statistical Fellow of Bell Labs), Peter Fader (Founder of Zodiac Analytics, acquired by Nike; also named by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers” in 2017), Daniel Shakhani (Business Insider 100 Most Influential People in Technology, H.R.H. King Charles III Responsible Business of the Year, leading voice in the World Economic Forum, and chairman of RDS Capital), Terry Jones (founder of Travelocity.com, founding Chairman of Kayak.com which sold to Priceline in 2013), Chris Kung (CDO Zaxby’s and Dollar General, former SVP/CTO Macy’s, and board member at Microsoft), and Sol Rashidi (former Chief Analytics and Data Officer at Estee Lauder, Sony Music Entertainment, Merck Pharmaceuticals and Royal Caribbean; also named “Top 10 Women in Data & Applied AI”, the "50 Most Influential Women in Tech”, the "Global 100 Data Power List”, the "Top 20 Chief Data Officers", the "Top 100 Innovators in Data & Analytics" and the prestigious "Forbes AI Maverick of the 21st Century”).
