Does Your Brand Have e-Motional Intelligence™
Society, culture, technology are changing exponentially. Duh.
The need to adapt to fast changing trends in the marketplace speaks to the need for faster tactical decisions. Furthemore, the big unmet need in R&D is not only in understanding *why* people have pain points - but how their pain points stack up against each other.
Emotion is better suited to uncovering this - AI is better at ranking it. Having the ability to automatically spot and act on the most important changes to these trends is the best way to maintain relevance in an exponential world.
We need the ability to be in front of megatrends and rapidly R&D new products that will be relevant by the time they are launched
Our team at Stitched Insights is helping brands create more valuable product versions to better compete in this rapid paced technology environment where consumers change behaviors on a monthly basis. The usual methods of customer discovery fundamentally don't work because they take months, cost hundreds of thousands of dollars and their insights are stale by the time action can be taken on them. New jobs-to-be-done and undiscovered touchpoints await.
What to do and what NOT to do - fewer R&D programs because of fear of failure
What *not* to do is just as important. Ranking the severity of every touchpoint with deep-learning enables Stitched Insights to dramatically boost brand confidence in R&D and product launches by increasing the accuracy of what is actually most important to customers in real-time. Finally giving brands universal customer alignment and a compass pointing to the “next big thing”
About Dmitriy Pavlov:
Dmitriy Pavlov is the Founder and Chief Executive Officer of Stitched Insights. Dmitriy has over a decade of nose-to-tail experience creating consistent category growth through data with prior leadership roles at large corporations like ADP and enterprise startups like Duda & Conduit.
