CVS SKINCARE MARKET ANALYSIS

CUSTOMER RECORDS: ~556,000 | DATES: 1/2020 TO 10/2023

DATA SOURCES: CVS, AMAZON, TARGET, SEPHORA, ULTA, WALMART, WALGREENS

QUICK LINKS

BEST & WORST PERFORMING KPIs

Demographic Analysis

CVS GenZ vs Non-GenZ

ANALYSIS SUMMARY

MARKETING RECOMMENDATIONS

CVS Millennial vs Non-Millennial

Analysis Summary

MARKETING RECOMMENDATIONS

CVS GenX vs Non-GenX

ANALYSIS SUMMARY

MARKETING RECOMMENDATIONS

CVS Boomer vs Non-Boomer

ANALYSIS SUMMARY

MARKETING RECOMMENDATIONS