Here’s How Artificial Intelligence is Making Brands Emotional
When brands want to know how consumers feel - they turn to AI
It’s difficult enough to evaluate what your own customers care about - but how those things compare to what key competitors’ customers care about is often a downright mystery.
Though consumers are willingly sharing all of this via their online flood of reviews, forums and comments - pinpointing and ranking between the variants of traits and experience touchpoints is nearly impossible using established market research methods like analysts, social listening tools or surveys. This makes brand growth and solving new product adoption far more challenging than anyone on the outside would ever suspect.
Emotions Drive Behavior
In comes unsupervised learning to help us make sense of too much info. Unstructured text from consumers is the grail of insights because (1) there is so much of it and (2) it’s the most insightful. There’s just too much of it coming all at once to make sense of. Language, as it turns out, is the leader in the clubhouse for teasing out accurate behavior signals. It’s far more accurate and predictive than most image recognition, tone analysis, heart rate, and a slew of other audience measurement techniques combined!
Our scientists’ breakthrough research in this field has yielded adaptive language models that accurately measure the intensity of human emotions.
These new deep-learning techniques enable computers to recognize these language patterns in a real-time context that can be relevant and even game-changing to systems and teams across many industries like retail, fashion, luxury, food, and many others.
Not only that, but we can now understand and compare customer segments based on linguistic demographics from grammatical structure, syntax and other signals in the data.
Brand Gold!
Finally, we have a way to pinpoint how any segment of consumers feels about key parts of their experience with a specific product trait. Doing this across an entire category or even industry is like panning for gold in California in 1848!
Check back for the new suite of capabilities soon to be announced!
Stitched Insights generates attribute-level emotion insights that predict consumer outcomes for the world's leading brands to radically improve innovation, sustainability and growth. Have you tried your industry?
