How Linguistic Demographics Redefined Customer Segmentation
New Article Published on LinkedIn:
“How Linguistic Demographics Redefined Customer Segmentation”
6 Min Read
Research has shown that a biological 55-year-old that communicates linguistically like a 35 year old - will be far more likely to behave like a 35-year-old.
Opportunity of the century?
About the Company
Stitched Insights is the world’s most powerful consumer insights platform. It’s the only SaaS platform enabling F500 consumer brands to identify competitors' customer demographics (like Gen-Z vs Millennials) and forecast corresponding shopping preferences based on linguistic behavioral cohorts instead of biological red herrings (e.g. linguistic age vs biological age). Powered by Linguistic Demographics IP developed by SI’s head of science, now at Stanford’s Human-Centered Artificial Intelligence Lab.