Co-Founder of Predictive Analytics Firm Zodiac (sold to Nike in 2018) and Advertising Age’s “25 Marketing Technology Trailblazers” Joins Stitched Insights
Customer-Centricity Expert, Peter Fader, Joins Stitched Insights
Growing Team
Stitched Insights, the world’s most powerful consumer insights platform is joined by a world-leading expert in forecasting customer behavior.
Stitched Insights is the only SaaS platform that enables F500 consumer brands to identify competitors' customer demographics (like Gen-Z vs Millennials) and forecast corresponding shopping preferences based on linguistic behavioral cohorts instead of biological red herrings (e.g. linguistic age vs biological age). Powered by Linguistic Demographics IP developed by SI’s head of science, now at Stanford’s Human-Centered Artificial Intelligence Lab. With clients including some of the biggest consumer companies in the world, the platform enables merchandising teams to create more competitive merchandising assortments, content marketing teams to produce the most relevant targeted content and product teams to expand into new markets.
World-Leading Customer Forecasting Expert
Peter Fader is a world-leading expert on analyzing behavioral data to understand and forecast customer shopping/purchasing activities and will elevate the capabilities of the Stitched Insights platform to new levels. In 2015, Pete co-founded a predictive analytics firm called Zodiac - which he sold to Nike in 2018. Pete then co-founded Theta to commercialize his recent work on “customer-based corporate valuation”.
He now works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Relevant applications to Stitched Insights focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent, yet always surprising, behavioral patterns that exist across these industries and other seemingly different domains. The Stitched Insights leadership team is fortunate to be supported by renowned operators and is strengthened with this new addition of Peter Fader.
Academic Awards and Customer-Centricity Books
Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. He has been widely recognized and awarded for his research and teaching accomplishments. Among these achievements, he was named by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers” in 2017.
Pete is also the author of three books: “Customer Centricity: Focus on the Right Customers for Strategic Advantage” (2020), “The Customer Centricity Playbook” with Sarah Toms (2018), and “The Customer-Base Audit” with Bruce Hardie and Michael Ross (2022).
Impact
With the addition of recognized customer forecasting leaders like Peter Fader to our team, Stitched Insights will continue to pioneer new frontiers of AI-powered market segmentation - driving the world of consumer products to become more personalized, predictive, and dynamic than ever before. The effective use of Linguistic Demographic Segmentation will not only transform how companies engage with their customers but also define the competitive landscape of winners and losers.
About the Company
Stitched Insights is the world’s most powerful consumer insights platform. The SaaS platform uses Linguistic Demographics IP (developed by our head scientists at Stanford’s Human-Centered Artificial Intelligence Lab) to identify competitors' customers and product KPIs that are trending across entire categories - enabling teams to create new and better experiences by listening to the entire market, not just their own customers.