SEGMENT STRENGTHS

1. Small Size (.292)

2. Nice Sub Woofer (.222)

3. Dolby (.190)

4. Bass (.174)

5. Settings/Mode (.149)

SEGMENT WEAKNESSES

1. Battery Charge (.333)

2. Audio Lag (.175)

3. Button Settings (.163)

4. Phone Power Off (.153)

5. Wifi (.147)

SEGMENT AFFECTION

1. Movies and Music (.278)

2. Battery Life (.137)

3. Nice Design (.105)

4. Worth the Money (.104)

5. As a Gift (.098)

SEGMENT NON-AFFECTION

1. Support (.177)

2. Turning Off (.169)

3. Charging Phone (.146)

4. Software Updates (.139)

5. Remote Volume Control (.129)

SEGMENT STRENGTHS

1. Small Design (.262)

2. Clear (.261)

3. Pairing (.225)

4. Home Theater/Surround (.186)

5. Price (.184)

SEGMENT WEAKNESSES

1. Customer Support (.389)

2. Can’t Listen to Audible/Spotify (.370)

3. Update Issues (.366)

4. Software Updates (.350)

5. Phone Power Off (.243)

SEGMENT AFFECTION

1. Small (.208)

2. Price (.155)

3. Portable Design (.152)

4. Pairing Stereo (.133)

5. Bluetooth (.096)

SEGMENT NON-AFFECTION

1. Support (.237)

2. Can’t Listen to Audible/Spotify (.233)

3. Update Issues (.211)

4. Money Waste (.197)

5. Phone Power Off (.169)

SEGMENT STRENGTHS

1. Small Portable Size (.305)

2. Pairing (.154)

3. Subwoofer (.154)

4. Sub Arc Surround (.135)

5. Movie Dialogue (.098)

SEGMENT WEAKNESSES

1. Support (.467)

2. Turns Off (.391)

3. Stopped Working After Months (.306)

4. Loudness (.185)

5. Wifi (.170)

SEGMENT AFFECTION

1. Movies and Music (.286)

2. Throughout the House (.163)

3. Design Compared to Bang & Olufsen (.136)

4. Price (.128)

5. As a Gift (.101)

SEGMENT NON-AFFECTION

1. Turns Off (.217)

2. Can’t Listen to Audible/Spotify (.216)

3. Support (.208)

4. Button Settings (.172)

5. Charging (.148)