CONSUMER ELECTRONICS 2021 — Stitched Insights

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SELECT TEAM INSIGHTS

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SELECTED DIMENSIONS

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TOP ATTRIBUTES

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SELECT BUYER SEGMENTS

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LG OLED BUYERS

Demographics

Average (Linguistic) Age: 40.8

Average (Linguistic) Gender: 35.5% Female / 64.5% Male

Top Emotionally Engaged Attributes

Top Strengths and Weaknesses

LG SOUND BAR BUYERS

Demographics

Average (Linguistic) Age: 37.4

Average (Linguistic) Gender: 32.9% Female / 67.1% Male

Top Emotionally Engaged Attributes

Top Strengths and Weaknesses

LG NON HT SOUND BUYERS

Demographics

Average (Linguistic) Age: 34.9

Average (Linguistic) Gender: 34% Female / 66% Male

Top Emotionally Engaged Attributes

Top Strengths and Weaknesses

COMPETITIVE SOUND BUYERS

Demographics

Average (Linguistic) Age: 34.8 (bang), 35.7 (sonos) 39.6 (sam)

Average (Linguistic) Gender: 25.8% Female (bang), 27.6% Female (sonos), 30.2% Female (sam)

Top Emotionally Engaged Attributes

Top Strengths and Weaknesses

SEGMENT DEMOGRAPHICS

AVERAGE (LINGUISTIC) AGE of BUYERS

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