LG NON HT SOUND BUYERS

Demographics

Average (Linguistic) Age: 34.9

Average (Linguistic) Gender: 34% Female / 66% Male

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Top Strengths and Weaknesses

SEGMENT STRENGTHS

  1. Movies and Music (.285)

  2. Compared to Bang & Olufsen (.172)

  3. As a Gift (.136)

  4. Pairing Stereo (.090)

  5. Battery Life (.086)

SEGMENT WEAKNESSES

  1. Loudness (.187)

  2. Equalizer (.175)

  3. Compared to Bose (.120)

  4. Bass (.105)

  5. Connection Cable (.086)

 

Top Emotionally Engaged Attributes

SEGMENT AFFECTION

  1. Movies and Music (.314)

  2. Living Room (.200)

  3. Compared to Bang & Olufsen (.151)

  4. Battery Life (.128)

  5. Bluetooth (.112)

SEGMENT NON-AFFECTION

  1. Support (.171)

  2. Money Waste (.168)

  3. Can’t Listen to Audible/Spotify (.163)

  4. Phone Power Off (.157)

  5. Battery Charge (.146)