LG SOUNDBAR BUYERS

Demographics

Average (Linguistic) Age: 37.24

Average (Linguistic) Gender: 32.9% Female / 67.1% Male

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Top Strengths and Weaknesses

SEGMENT STRENGTHS

  1. Excellent Price (.265)

  2. Pairing (.188)

  3. Bluetooth (.162)

  4. Works Well (.110)

  5. Compared to Beoplay m5 (.090)

SEGMENT WEAKNESSES

  1. Turns Off (.414)

  2. Stopped Working After Months (.239)

  3. Woofer (.235)

  4. Compared to Bang & Olufsen (.203)

  5. Bass (.125)

    + long-tail in full analysis

 

Top Emotionally Engaged Attributes

SEGMENT AFFECTION

  1. Happy With the Purchase (.191)

  2. Throughout the House (.172)

  3. Compared to Bang & Olufsen (.160)

  4. Bluetooth (.112)

  5. Pairing (.094)

SEGMENT NON-AFFECTION

  1. Turning Off (.256)

  2. Customer Support (.245)

  3. Manual Button Settings (.240)

  4. Remote Volume Button (.240)

  5. Can’t Listen to Audible/Spotify (.238)