SELECTED DIMENSIONS

 

LG OLED BUYERS

Demographics

Average (Linguistic) Age: 40.8

Average (Linguistic) Gender: 35.5% Female / 64.5% Male

 

Top Strengths and Weaknesses

SEGMENT STRENGTHS

  1. Looks (thin) (.216)

  2. Dolby (.142)

  3. Value (.120)

  4. Wireless Speakers (.109)

  5. Pretty Interface (.092)

  6. Surround System (.062)

  7. Price (worth it) (.057)

  8. Speakers (bass) (.056)

  9. Soundbar (.042)

  10. Settings (noise reduction) (.042)

SEGMENT WEAKNESSES

  1. Arrived Shattered (.297)

  2. Broken Box (.293)

  3. Cracked (.185)

  4. Tech Support (30 mins) (.152)

  5. Damaged Shipping (.139)

  6. Factory Boxes (.091)

  7. Sharp Legs (.075)

  8. Delivery (.058)

  9. Connections (wires not pretty) (.053)

  10. Audio Syncing (.052)

 

Top Emotionally Engaged Attributes

SEGMENT AFFECTION

  1. Love Movies & Music (.284)

  2. Bang & Olufsen (.129)

  3. Beosound a9 (.124)

  4. Living Room (.112)

  5. Looks (thin) (.150)

  6. Value (.123)

  7. Bluetooth (.110)

  8. Wireless Speakers (.095)

  9. Dolby (.067)

SEGMENT NON-AFFECTION

  1. Can’t Listen to Spotify/Audible (.210)

  2. Customer Support (.196)

  3. Different Users (.167)

  4. Manual Button Settings (.161)

  5. Money Waste (.149)

  6. Sharp Legs (.112)

  7. Settings (.107)

  8. Button (.078)

  9. Pointer Wheel (.077)

  10. Connections (not pretty) (.068)