BiC BodyMark Buyers [vs InkBox]

Demographics

Average (Linguistic) Age: 31

Average (Linguistic) Gender: 53.7% Female / 46.3% Male

 

Top Attribute Strengths and Weaknesses

BRAND STRENGTHS

  1. Christmas gift (cards, crafts, metallic) .228

  2. She (daughter, loved her gift) .227

  3. Game (kids, play) .208

  4. School (art, students, teacher, needed, project) .176

  5. Tip (brush, lines, art, lettering, thin) .135

  6. Coloring (books, adult, vibrant) .120

  7. Easily (kids, fun, wash, water, remove with rubbing alcohol) .096

  8. Paint (white, oil based) .075

BRAND WEAKNESSES

  1. Stopped working (dried, after few minutes, uses) .237

  2. Permanent (plastic surfaces, labels) .202

  3. Green, blue, yellow (light shades) .134

  4. Tip (hard, press down, flowing) .132

 

 

COMPARE TO COMPETITORS