AI NEWS
Here’s How Artificial Intelligence is Making Brands Emotional
When brands want to know how consumers feel - they turn to AI
It’s difficult enough to evaluate what your own customers care about - but how those things compare to what key competitors’ customers care about is often a downright mystery.
Though consumers are willingly sharing all of this via their online flood of reviews, forums and comments - pinpointing and ranking between the variants of traits and experience touchpoints is nearly impossible using established market research methods like analysts, social listening tools or surveys. This makes brand growth and solving new product adoption far more challenging than anyone on the outside would ever suspect.
Emotions Drive Behavior
In comes unsupervised learning to help us make sense of too much info. Unstructured text from consumers is the grail of insights because (1) there is so much of it and (2) it’s the most insightful. There’s just too much of it coming all at once to make sense of. Language, as it turns out, is the leader in the clubhouse for teasing out accurate behavior signals. It’s far more accurate and predictive than most image recognition, tone analysis, heart rate, and a slew of other audience measurement techniques combined!
Our scientists’ breakthrough research in this field has yielded adaptive language models that accurately measure the intensity of human emotions.
These new deep-learning techniques enable computers to recognize these language patterns in a real-time context that can be relevant and even game-changing to systems and teams across many industries like retail, fashion, luxury, food, and many others.
Not only that, but we can now understand and compare customer segments based on linguistic demographics from grammatical structure, syntax and other signals in the data.
Brand Gold!
Finally, we have a way to pinpoint how any segment of consumers feels about key parts of their experience with a specific product trait. Doing this across an entire category or even industry is like panning for gold in California in 1848!
Check back for the new suite of capabilities soon to be announced!
Stitched Insights generates attribute-level emotion insights that predict consumer outcomes for the world's leading brands to radically improve innovation, sustainability and growth. Have you tried your industry?
Start With the Attributes
Attribute-Level Product Insights + Linguistic Demographics Are the Next ‘First Step’ in AI Marketing
Our team imagined a new type of deep-learning that is capable of accurately measuring how intensely people feel about the individual parts of what they say and write.
We then thought, if we could use that to find out how intensely customers feel about every part of a product or brand experience - we’d be able see specifically why they’re buying a product or brand over another. And use this information to tell brands how to improve experiences for more people.
We Realized This Was Possible
We’ve been tapping into every competitor review, ecommerce site, forum and all sorts of wacky consumer channels we could find - and after three years now have access to a baseline of billions of feedback points - the largest of its kind in the world.
“This gave us the world’s first dynamic data network of revenue driving product traits and corresponding customer segments for every brand across the entire digital footprint”
We wanted to give data-literate executives these insights at their fingertips and make market research and other teams dramatically more nimble in reacting to the destabilized customer trends.
We’re now in collaboration with mission-driven brands to improve their sustainability, innovation and love through our attribute-level emotion prediction AI.
Let’s grow together!
Are you an industry leader or a growing brand? Check out our other pages for more info and sign-up to try it for yourself. We're expanding our global footprint and are now taking new partner inquiries.
Happy 1 Year Anniversary Ash Archibald
Ash Archibald, Director of Investments at Wharton Alumni Angels, Stitched Insights Advisory Board Member, Investor
“I get great pleasure from the opportunity to be the least smart person in the room”
Ash is a go-to-market expert who has built a career being a part of amazing companies solving hard problems. As an entrepreneur, he co-founded two startups and was an early employee at two others — Zendesk (NYSE), Vungle (acquired), Petflow (acquired), MyTrainee.com (acquired), and ACG Business Partners. In addition to his entrepreneurialism, Ash also worked with Maubisa, one of the largest family offices in Brazil. He is presently the Revenue Strategy Manager for Miro (Series B), one of the fastest growing startups, and a board observer for Stitched Insights (one of his portfolio companies).
Ash is sought after for his excellence in go-to-market strategy, business operations, channel sales development, enterprise sales, analytics, and scaling sales teams. Ash joined MIR Ventures to continue his more than decade long commitment to perfecting his business skills and helping entrepreneurs take their business to market and win.
Ash has been a key asset to the Stitched Insights team since early 2020, consistently encouraging with his presence and rolling up his sleeves whenever called on.
He has an obvious passion for continuous learning and empowering founders to succeed to unimaginable levels. Additionally, Ash is here because he believes that humanity is resilient, diverse, and sensational.
About Stitched Insights: Stitched Insights is a Silicon Valley SaaS start-up that has built a proprietary machine learning platform that helps big brands better predict customer behavior to increase sustainability and brand love. Have you tried your brand?
Whitney Sales Joins Stitched Insights
We’re delighted to welcome Whitney Sales as the newest addition to the Stitched Insights Advisory Board Team!
“Yes, in a twist of a self-fulfilling prophecy, Sales is my actual surname.”
Whitney Sales is a business leader with over ten years of start up and early stage go-to-market experience. She is the creator of The Sales Method and a General Partner at Acceleprise Ventures, a B2B SaaS accelerator.
Prior to joining Stitched Insights, Whitney helped four companies gain entry to the Inc. 500 Fastest Growing Companies list, including LoopNet (IPO), Joby (acquired), Meltwater (acquired), and Tallie (acquired).
Having invested in or advised 100+ early stage startups, Whitney’s winning analytical process is helping accelerate our momentum in driving game-changing outcomes for our partners at scale in 2021.
Check back here weekly for new team spotlights and company highlights!
About Stitched Insights: Stitched Insights is a Silicon Valley SaaS start-up that has built a proprietary machine learning platform that helps big brands better predict customer behavior to increase sustainability and brand love. Have you tried your brand?